Maison Maas.
A vintage and designer boutique in Rotterdam, with a carefully chosen selection and an in-house line of reworked pieces. I built the Shopify web shop and set up the brand online, from copy and SEO to the catalogue structure.
The real maisonmaas.com homepage.
- Client
- Maison Maas
- Sector
- Vintage and designer fashion, Rotterdam
- Role
- Shopify web shop, brand presentation, copy, SEO, catalogue structure
- Disciplines
- Web, Design, Marketing
A boutique with taste, online too.
Maison Maas is a vintage and designer boutique in Rotterdam with a carefully chosen selection. Alongside it there is an in-house line of reworked pieces. In a shop like that, the selection is the brand. The brief: a web shop that feels as considered as the shop itself, and that gets found.
- The Shopify web shop, from homepage to product page.
- The brand presentation online, in the spirit of the boutique.
- Copy and SEO: in the brand's own voice, written to be found.
- The catalogue structure: categories and collections arranged so you quickly find what you are looking for.
Brand up front, Shopify underneath.
A curated boutique is more than a product grid. So the brand comes first: the selection, the in-house reworked line and the story of the shop in Rotterdam. Underneath runs Shopify, with a catalogue that is logically structured and copy written to be found.
Switch on your in-house digital agency.
Tell me what you want to build. One conversation is all it takes to know whether I'm the right fit.